Beginning January 1, 2007, Hasbro became the new license holder to the rights to produce toys and games based upon the Marvel Universe. The first wave featured the heroes of Iron Man, Captain America, and the Hulk, with Toad as the villain. It copied the clam-shell packaging and the included comic book that had shipped with the Spider-Man Classics line. The line initially began in 2002 as a spin-off of Spider-Man Classics, both produced by Toy Biz. This line is in the 6-inch (150 mm) scale, with spin-off lines in the 4-inch (100 mm), 8-inch (200 mm), and 12-inch (300 mm) scale.
Marvel Legends is an action figure line based on the characters of Marvel Comics, initially produced by Toy Biz, then by Hasbro.
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